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1 listing(s) available.
-
29 Mar 2024
Product Marketing Manager
Malaysia
Permanent PositionOne of the top Electronic Test Tools MNCJob Description
As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive the success of our products. You will work closely with cross-functional teams including product development, sales, and marketing to ensure that the products meet the needs of customers and achieve business objectives. This role requires a combination of strategic thinking, creativity, and strong communication skills.
Responsibilities:
- Develop comprehensive GTM strategies for new and existing products.
- Collaborate with product development teams to understand product features, benefits, and target audience.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Create compelling marketing materials such as product presentations, sales collateral, and website content.
- Develop and execute go-to-market plans for product launches, including coordinating cross-functional teams and managing timelines.
- Drive demand generation activities such as advertising campaigns, email marketing, and events to generate leads and drive sales.
- Analyze marketing performance metrics and provide insights to optimize campaigns and improve ROI.
- Collaborate with sales teams to develop sales enablement tools and training materials.
- Act as a spokesperson for the product, representing it in industry events, webinars, and media interviews.
- Stay up-to-date on industry trends, emerging technologies, and competitor strategies to inform marketing strategies and product development decisions.
Expires on 29 May 2024Posted By
Hui Shin Tan ( https://about.peoplefirst.jobs/huishin.tan)Tel: 0143689596
huishin.tan@peoplefirst.jobsRequirements
• Diploma/Bachelor’s Degree in Engineering, Marketing or equivalent experience in Electrical technical field;
• Marketing knowledge and experience are highly desired with a flair for analysis, research and creative writing
• Relevant experience or knowledge in Industrial Channel Marketing or FMCG Marketing are welcome to apply
• Excellent written/verbal communication and presentation skills
• Ability to respond quickly to changing demands and market conditions
• Excellent analytical, time management and organizational skills to manage multiple tasks
simultaneously
• Dedication to teamwork and ability to operate in a matrix management environment